You Need to Understand Social Media Algorithms. Here’s why.
Let’s be real—just posting the same content on every platform and hoping for the best? That doesn’t cut it anymore. If you want to actually grow on social media, you’ve got to understand the algorithm behind each platform, why they’re all SO different, and why those differences matter so much.
Each Platform Has Its Own Personality
The biggest difference? The type of content that performs best:
TikTok loves short-form, trendy videos, and long-form story-telling.
Instagram favors photos, carousels, and Reels.
Facebook pushes a mix—videos, photos, links, long posts—you name it.
Twitter loves real-time updates, informative, short posts, meme content, and photos.
Pinterest pushes aesthetic photos and graphic content for product sales.
LinkedIn prioritizes professional short & long posts that share industry trends and insights.
This is why copying and pasting the same post everywhere usually doesn’t work. You need to tailor your content to what each platform’s algorithm is designed to promote.
Algorithms Decide Who Sees Your Stuff
These algorithms aren’t just guessing. They’re tracking things like:
When you post (timing ALWAYS matters!)
If your content is relevant to trending current events or topics on that specific algorithm
How often you post (consistency = engagement)
Your exact location (some platforms boost local content!)
How people engage with your posts over time, in terms of likes, comments, and shares
For example: If you’re a local shop that posts fun, consistent TikToks every day, you’re more likely to end up on local “For You” pages—even for people who don’t follow you yet.
Algorithms Get To Know You Over Time
The longer someone uses a platform, the more the algorithm personalizes their feed. That means if you’re posting the right content consistently, you’re more likely to start reaching a wider audience of people as a whole while finding people interested in your brand.
But remember—what works on TikTok may not work on Facebook. You’ve got to adjust your strategy to match the platform.
One Size Doesn’t Fit All
Want better reach, engagement, and growth? Stop posting the exact same content on each of your platforms. When you understand how each algorithm works and tailor your content for each one, you let the platform do some of the work for you.
Don’t know where to start in your social media journey? Let’s chat.
